@Egypt

Our CEO and renowned Japanese influencer, YURI, held a private collaborative concert in front of the Pyramids — marking the first time in history that an Asian, Japanese, or individual artist had ever done so.
Before YURI, only major global brands such as Christian Dior had been permitted to host events at this iconic site. Shortly thereafter, the area became state-owned military property, turning it into a legendary location no longer available for private use.

Despite applications for the event opening only a month and a half before its scheduled date, YURI successfully brought 200 participants from Japan to Egypt.
The concert, themed around sound, water, and light, celebrated harmony and peace.

Crossing generational boundaries, YURI continues to travel across the world to share the hopes for peace passed down by previous generations — conveying the message that we are all one, and connecting countries through her peace-driven initiatives.